American makeup artist, beauty and fashion influencer, YouTuber, and entrepreneur Maria Estella Cuevas shot to fame with her self-titled YouTube channel. Known for her makeup and hair tutorials and fashion hauls, Maria also posts family vlogs and other entertaining content on her family channel, Us Always. She is equally popular on Instagram and TikTok. The mother of four is also a fashion and beauty entrepreneur and owns the fashion line Maria Estella Fashion

Early Life

California-based Maria Estella Cuevas began her career as a professional makeup artist back in 2016, much before she became a social media star.

Social Media Career

Maria Estella launched her personal YouTube channel on March 26, 2020. The makeup artist and beauty and fashion influencer quickly shot to fame with her makeup and hair tutorials and fashion hauls. She also documented her pregnancies and post-partum routines on channel. Her channel also showcases other content such as lingerie trials, shopping, and Q&A videos. Over the years, the channel has fetched her thousands of subscribers.

Prior to launching her own YouTube channel, she had already created another YouTube channel. The other channel, launched on February 9, 2017, showcased her family and was named Us Always. The channel has, over the years, amassed a massive subscriber count and mostly consists of family vlogs, pranks, travel updates, and challenges.

Maria is equally popular on Instagram, where her account, mariaestella_xo, has gained thousands of followers. She mostly posts eye-catching photos of her and her family on Instagram, offering a glimpse into her life. Many of her photos on the platform show her dressed in sexy swimwear and other trendy outfits. Maria is also immensely popular on TikTok, where she has gained millions of followers and likes.

Other Ventures

In November 2017, Maria came up with her own lipstick line in collaboration with Bella Beauty. She later launched her own fashion line, Maria Estella Fashion. The brand sells everything from activewear, jumpsuits, rompers, dresses, denim, swimwear, and lingerie sets. The brand’s site shows Maria decked up in her own brand’s apparel.

Family Life

Maria’s videos often showcase her family, which includes her husband, Beau Romero; her three sons, Joshua, Damian, and Zayden; and her daughter, Serenity Rose.  Maria is quite close to fellow makeup artist and YouTuber Alannized.